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Keyword refers to a word or a phrase used by Internet users to find information on-line. For example, you may want to find information about purchasing a home in Florida. You go to Google and type in Florida real estate to find what you want to know. So you used the keyword phrase
Links The spirit of the Web is interconnectedness. "Links make the Web go 'round." And in that spirit, you should have links on your site to other Web sites. Some ways to use external links on your site. are: Linking words or phrases in your site's text to Web sites with more information on Adding a list of resources on other Web sites related to a particular topic or topics covered on your Web site (and linking the items in the list, of course!). Creating a special Web page on your site that lists related Web sites. If you're creating a personal site, it may just be a list of "Web Sites That I Like."
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